It’s been a very busy start to 2011 in the JB and G camp, as we continue to design and code our beautiful web sites for our clients! We wouldn’t have it any other way. read more…
Got a business success story you want to shout about and push to the masses – why not let us know and we will get it up on our tips and hints guide to business…..
Here at JB and G Design, we don’t normally hand our trade secrets, however we have decided to let you in on a few top tips to help your website success and continue to do so! Remember, if you need to ask any questions about your new website project or current website then please don’t hesitate in contacting us today.
Keep your site fresh and up to date!
The saying “A web site is never truly finished.” Are wise words to live by. You must continually add to your site, reread it, and make it better. Repeat visitors are generated by a changing website. Try adding a page or updating content of existing pages once a week. This not only helps keep your website looking fresh to returning clients, but search engines love a website which is updated with fresh copy.
You will have to weigh up the balance between the benefits (a benefit of your product is associated with the emotion that it will conjure up in your potential customer) and the features (a feature of your product is what your product does).
A lot of marketing experts say that you should stress the benefits of your product. By stressing the benefits you are playing on the emotions of your potential buyer. You are trying to hook them – to get them to buy – because your product satisfies their most basic needs. For instance, they need your product because it’s going to make them look and feel better about themselves.
However, also realise that the internet is not like any other sales medium that you’ve dealt with in the past. On the internet, people have time to peruse your site. They have time to not only be “hooked” by the benefits, but they really want to know about the features.
So – on your home page – play a little with their emotions – but then – get on to the meat of the subject and barrage them with the features of your product! If you don’t do this – they are going to move on to another site which more fully explains their products.
Another factor to consider when it comes to website copy is general writing strategies.
Visitors to your website must have the ability to scan a page on your website and find the information they want quickly. You can aid this by keeping paragraphs short (around 2-4 sentences), through the appropriate use of headings to make our sections is also important also the use of lists to display certain information.
When writing copy it is also important to think about the effects of search engines. Include key phrases about your products and your location (if you want to be found for a specific area) throughout your site, as long as they are relevant and not over used then this will all help towards your search engine rank.
We’ve all heard the saying “a picture is worth a thousand words” and this is true! The correct use of imagery on a website can really make a difference not to the overall look and feel of a site, but also to its success. If you are selling products then show off what you are selling with stunning photos, people want to see what it is they’ll be buying, especially if you don’t have a physical shop whereby a client can go, pick up and touch your products, then they are relying solely on the use of photography and your description of an item.
Navigation is critical to the usability of your website. If you do not have clear and concise navigation techniques in place then the chances of your website failing are high. If you cannot find your way around a website then the chances are you will leave that site and not return to it.
Keep your navigation easy to see and use and keep it consistent. If you have a navigation bar at the top of your website then keep it there for the rest of your pages. If you begin moving your navigation around then a user will struggle to find it and could result in them leaving your website.
The credibility of a website is crucial, especially if you are selling products online and expecting people to pay with a credit card on your website.
A few ways of achieving this include:
- SSL Certificate for online purchasing
- Client Testimonials
- Your Own Domain Name
- Complete Contact Information
- A Privacy Statement
Web Technology changes at a very fast rate, and unless you keep up with the latest technology then you will find yourself falling behind very fast. As a result you could be missing out on new and exciting ways to promote your website and draw in more visitors.
The best ways to keep up to date with what’s going on in the technology word, other than to visit our blog includes:
- Subscribing to Newsletters
- Visit Web Technology News websites
- Visit sites which give out advice on web design and promotion, such as ourselves!
When it comes to websites it really is a case of “you get out of it what you put in to it” and for the most part it isn’t very time consuming or expensive.
If you want to find out how JB and G Design can offer you extensive advice on any of these points, or any other questions you may have then please don’t hesitate in contacting us today.
I know, I know, My last post on the JB and G blog was about Google too, with reference to their Google Chrome Speed Tests. To be frank, as you may soon realise, I am a big fan of Google. Everything they touch turns to gold in my eyes, and I believe them to be the most successful web company in existance today.
What amazes me is their constant drive to revolutionise, and they are always looking to expand their brand and break into other new and different markets.
In the last couple of weeks alone I have already seen three vaguely new concepts they have released – all of which look fantastic: read more…
Google Chrome is my favourite browser of choice. There isn’t much that can match its pace. Mozilla’s Firefox is useful for debugging code when using Firebug, but for general browsing I’m a big Chrome fan.
To best demonstrate this, check out this awesome viral video released by Google.
What do you say when using social media? We might be able to talk the arse-end off a donkey but when you are confronted with a blank social media screen…. Nothin!
I hate to say it but try Brainstorming!
Spend 10 minutes brainstorming potential stories to tell the world about, do not get scared, people will be interested in you….Some of the best blogs are stories about learning, when things that have prehaps not gone to plan but have a comical twist. Everyone loves an underdog!
Well, here I am sat in front of the PC the day before the launch of the new JB and G site, ensuring that all everything works as it should pre-launch.
I felt it would be a good idea to perhaps give a lowdown to some of the technologies used to build this new website. The thing of greatest note would probably have to be our portfolio section.
It might not be obvious on first glance, but the portfolio section is entirely database driven, with full back-end admin control to add and amend sites from our website portfolio. There are many other technolgies in play as well, such as SEO friendly URL re-writing, and database driven client testimonials that can be used across the website, as seen in the footer.
Having a Web Presence in todays competitive global economy has become almost essential for every type of business. Your website gives you the tools to advertise and sell your services to existing and potential new customers. With the crappy recession of last year and the amount of redundancies made it is expected to see a sharp rise in new business start-ups. Small Medium Enterprises have been identified as one of the key economic drivers to bring the UK economy out financial instability.
Now that all sounds very well but what next…….